Lovehoney Acquires Nookii

Lovehoney has acquired the rights to the Playful Games portfolio of award-winning board games, including flagship product Nookii – ‘the grown up game for playful couples’. The Playful Games collection also includes the Nookii Confidential, Fun In Bed and Foolin’ Around board games. All the titles will now be exclusively manufactured and distributed by Lovehoney. Lovehoney’s co-founder Neal Slateford said: “Nookii is the leading adult board game on the market, and is a staple of both adult and mainstream stores. We are delighted to add the Playful Games titles to our family of power brands and have some exciting plans for future growth and additions to the lines.” Michelle Grahame of Playful Games said: “We’re thrilled for Nookii to be going to a wonderful new home with Lovehoney. They are the perfect match and will do Nookii proud. We want to thank everyone very much for all their support of Nookii over the years and ask for your continued support with Lovehoney.”
Lovehoney’s Trade Director Ray Hayes commented: “Nookii is one of the most recognised brands in our industry and we’re delighted that Lovehoney is now representing the best collection of adult games in the business.”