The UK’s biggest and most famous sex store, Harmony on Oxford Street, has boosted trade and footfall since partnering with Lovehoney for the launch of its Fifty Shades Freed window and in-store display. The left hand side of the window is covered by a striking vinyl of part of Lovehoney’s advertising campaign for its popular Fifty Shades Freed Official Pleasure Collection.
It invites fans of the book and film to ‘Let Your Fantasies Be Freed’ and includes pictures of products from the Official Pleasure Collection created by Lovehoney with author E L James.The window display features a gold backdrop surrounded by a bold floral display of white and pink roses with elevated bell jars containing products from the collection. Inside the store, there is a huge curved panel with further Fifty Shades of Grey Official Pleasure Collection products with the headline “Explore your deepest desires ”. The collection also has its own section inside the store. Harmony has reported an increase in footfall ahead of Valentine’s and a spike in interest for the collection since the launch of the display two weeks ago. The display was designed in-house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney Sales Consultant.Laura said: “It was wonderful teaming up again with Jamie and the team at Harmony. Harmony is rightly renowned by everyone in the industry for its gorgeous window displays and collaborative approach. It is great to work with a retailer who really wants to maximise sales by promoting the products in such an eye-catching way.” Jamie O’Sullivan, Area Retail Manager of Harmony Limited, said: “This fantastic window display which has created a real buzz with our customers as well as the Harmony team and increased footfall.
We’ve really enjoyed working with Lovehoney on such an exciting promotion. The support from Laura has been second to none and we are grateful to have such support from a brilliant team in helping us to drive sales.”