Lovehoney B2B is extending its mainstream retail offering by stocking a range of toys and lubricants online with Lloyds Pharmacy.
By forming a new partnership with the leading pharmaceutical retailer, the sexual happiness brand is hoping to introduce and educate a fresh new audience on the importance of a happy sex life.
The new move from Lovehoney is another example of the expanding sex toy industry, a market that is predicted to continue to grow in popularity at an exceptional rate.
Lovehoney first ventured into the mainstream market last year with a range launched instore and online in Boots, and these retail moves, alongside burgeoning market growth, shows that sex toys are gaining serious mainstream appeal.
The Lloyds range, which includes a rabbit and kegel balls as well as penis pumps from the popular Tracey Cox collection, are aimed at users of all levels, including those who are brand new to the market, with an emphasis on sexual wellbeing.
Kate Hodgson-Egan, International Sales Manager at Lovehoney, comments: “Entering the mainstream retail market was a huge move for Lovehoney last year and we’re excited to extend our reach through our new partnership with Lloyds Pharmacy. Lovehoney are the sexual happiness people and we’re proud to be spreading our message even further with Lloyds customers, helping everyone have a happy and fulfilled sex life’. “