Lovehoney B2B’s tips for successful marketing over the busy Christmas season
The Christmas period is a time for giving and receiving, so it’s no wonder it proves to be one of the sexiest times of the year and a key time for our category to generate more revenue over any other shopping days of the year.
This can make the build-up stressful, so having a methodical process to follow can certainly help you feel prepared. Sales Executive Jade Bawa is on hand with four marketing tips to help you make the most of your Christmas campaign in one of the busiest trading periods of the year.
1. Create a timeline
As with any kind of marketing campaign, it’s crucial you start planning ahead of time. This especially rings true with Christmas planning, as the build-up typically pans over a long period of time kicking off with important dates such as Black Friday, Cyber Monday and Thanksgiving in the US. Failing to be organised could also mean you are missing out on promotional activity over important dates such as these.
Planning ahead will ensure you are producing the highest quality content and keep track of your goals, strategies and progress.
Once you have a timeline, stick to it where possible. Ensure that your website and social platforms are kept up to date with fresh assets, web banners, gifs and new offers along the way to engage customers and keep them coming back for me.
2. Create engaging campaign content
To break through the noise of Christmas marketing messaging from other brands during this busy period, it’s important to ensure your content provides value to your customers.
Social media provides a simple but effective way to create a buzz during the festive season and engage with your customers. This could be through a comprehensive, long running campaign or just through simply having a string of great offers limited for the Christmas period ready to shout about.
The key is to provide valuable content which will benefit and excite your customers leaving a lasting impression on their mind.
3. Consider giving gifts with each purchase
December is one of the most expensive times of the year, as shoppers hunt for gifts for loved ones to make the holidays extra special. Offering gifts with purchase are a great way to make customers feel valued and subsequently leave them wanting to shop with you again. Even if the gift is small, it can still go a long way in improving customer satisfaction and creating a positive experience. Enquire at email@example.com or your account manager to find out what special Lovehoney gift options are available to you.
4. Focus on promoting products that are great for gifting and stocking fillers
Take time to think about which products work well for the holiday season. For example, here at Lovehoney, we have a wide range of high-quality but affordable Fifty Shades of Grey gift sets which are ideal for gifting something a little bit special. Smaller priced items such as our new Fifty Shades of Grey bondage collection, also make perfect stocking fillers. It will be beneficial for your business to keep these products grouped together in one place on our website, while making it the focal point throughout the festive season so they are at the forefront of shoppers’ attention and one click away. You can also further promote these products on social media using hashtags or keywords to make them stand out.