old saying of quality over quantity has stood the test of time and still holds
value in today’s business landscape. Brand reputation and sustainability all
come from a manufacturer’s ability to provide a quality product or service and
arguably speaks louder than any other aspect of their operations.
In the adult industry today, consumers are overwhelmed with
different choices. With the rise of e-commerce websites, cheap low-quality sex
toys and even counterfeights are readily available. But in the long run, this
only leads to unsatisfied customers.
Lovehoney’s mantra is to share sexual happiness globally
and we understand that in order to do this, producing sexual wellness products
of the highest possible standards is fundamental.
Jade Bawa, sales executive for Lovehoney B2B shares five
reasons retailers should focus on product quality when buying and building
their stock and why it will create wins far more meaningful than just increased
Build trust with your customers
Trust is the most powerful sales vehicle there is, and it
is earned each time a product or service delivers more than is expected. We
recommend monitoring customer satisfaction through social media and product
reviews, so you are aware of how users perceive the quality of your products
and which areas are in need of improvement.
At Lovehoney, we are driven by consumer
feedback and it has certainly helped shape our best-selling Happy Rabbit range. From listening intently to what our customers want
and expect in a product, we put an immense focus into the exclusive design,
from everything to its innovative modern sex tech to its powerful, quiet
This in-turn means our customers are always keen to hear
about any new products from the range, as they trust it will deliver.
Increases word of mouth and positive reviews
It goes without saying that the higher the brand quality,
the better chance they’ll have at fueling positive reviews and word of mouth
recommendations, both of which are an incredibly important factor when reaching
Running cross-channel campaigns which include positive
testimonials is a great way to highlight product quality and ignite excitement.
It is also important to respond to reviews, positive or negative, as a part of
what makes a quality product goes hand in hand with the customer service that
comes along with it.
3. Reduces customer complaints and returns
Studies have shown time and time again that brands who
produce high-quality products will obtain more repeat purchases. Spending more
time and money fine-tuning a product before it hits the market will decrease
customer complaints and returns, both of which take up a long part of
businesses time in the long run.
Undertaking vigorous consumer testing or market research is
something that Lovehoney carries out regularly, as people’s honest opinions are
something that can be utilised to boost the quality of a product or service.
It’s better for the environment
As the previous throwaway culture of buying habits is
decreasing and momentum around sustainability is at an all time high, companies
are having to take a hard look at how they do business and make ethical changes.
Striving to use the best possible materials, so that your
product can stand the test of time for years to come is important as it
decreases the need to needlessly replace that item, needlessly using up more
Produce a higher return of investment (ROI)
Some brands try to cut costs while developing a product,
but this only leads to dissatisfaction.
Studies show a strong association between product quality
and profitability. In fact they also show that high quality creates a higher
return on investment for any given market share.
The positive correlation between product quality and
profitability should be reason enough to make improving quality a priority in a
business strategy. However, the trust, credibility, and loyalty that comes from
happy customers builds repeat sales and helps a company reach new audiences.