Lovehoney Group and XGEN Forge Licensing Agreement on Pleasure Air Technology

Lovehoney Group has entered a licensing partnership with US manufacturer and distributor XGEN. Under the agreement, XGEN will license Lovehoney Group’s groundbreaking Pleasure Air Technology, incorporating this patented innovation into a new range of suction-based stimulators. The collaboration includes a confidential compensation arrangement along with ongoing royalty payments for continued use of the technology.

Johannes von Plettenberg, CEO of Lovehoney Group, commented: “This partnership underscores our commitment to safeguarding and responsibly sharing our intellectual property. We are pleased that XGEN recognizes the value of our technological advancements, and we look forward to a productive collaboration that drives creativity and growth throughout the sexual wellness sector.”

Andy Green, CEO of XGEN, added: “At XGEN, innovation and fair competition are at the heart of our mission. We are excited to collaborate with Lovehoney Group to introduce new and inspiring products to consumers while fully respecting the intellectual property that supports them.”