Lovehoney Group’s success at EroSpain with innovative booth experience
| 5th June 2025 | Company News
At this year’s EroSpain, Lovehoney Group decided to do things differently and challenged conventions delivering a standout experience for EroSpain visitors. Rather than counting square meters, Lovehoney Group focused on what truly matters: genuine engagement and high-impact content. With a bold concept, dynamic setup, and insightful presentations Lovehoney Group created a space where insight, innovation, and connection came to life.
The booth also featured the latest product innovations from its iconic brands Womanizer, We-Vibe and Arcwave. Visitors were also invited to get a sneak peak of upcoming product launches and learning all about the new marketing concepts.
What truly set Lovehoney Group apart were the insightful presentations and expert-led session which resonated deeply with attendees. The highlight was a series of engaging talks hosted by the renowned sex and relationship expert Dr. Jessica O’Reilly, offering valuable education and sparking inspiring conversations across the industry.
Representatives from Sales, Brand Management, and Product Development were on hand to provide visitors with in-depth insights into product features, brand strategies, and the technologies shaping the future of sexual wellness.
The booth design and concept were brought to life in collaboration with the creative agency The Yellow B, helping transform Lovehoney Group’s vision into a compelling on-site experience.
“True impact cannot be measured in square meters, but in the value that we deliver to our customers and the connections we build”, said Marie-Sophie Kluge, Team Lead B2B Marketing at Lovehoney Group. “We were able to show our latest products, marketing plans and connect with our customers in a meaningful way. Our thanks go to everyone who visited our booth and to the whole EroSpain team bringing the industry together in beautiful Barcelona.”
In addition to product highlights and expert presentations, Lovehoney Group also introduced new point-of-sale (POS) assets designed to support retail partners in driving visibility and engagement. Trade partners are encouraged to reach out to their trusted distribution partner or Lovehoney Group Account Manager to access the latest materials.
