Lovehoney meets Playroom – Companies building closer business relationship

The Trade Sales team at Lovehoney have returned to Bath, UK after a three-day business conference with Polish distributor Playroom in Warsaw, Poland. The purpose of the conference was to establish sales goals and growth prospects for the coming year. It was the first time that Jim Primrose (Lovehoney General Sales Manager) and Ilona Laboviciute (Lovehoney Business Development Executive) had visited Playroom. During the meeting, the Lovehoney team got familiar with Playroom’s organisational structure, its business goals and were taught everything there is to know about the erotic products market in Poland.

During a briefing, the two firms exchanged information and experiences related to building mutual business relations. Playroom’s General Manager Robert Strzelecki said: “We started a business relationship with Lovehoney after the eroFame show in Hannover, Germany in 2015, and it has been developing very well since then. We have common goals and above all, we are willing to develop our cooperation.” Lovehoney’s General Sales Manager Jim Primrose said: “We are very pleased to be working with Playroom. There are many opportunities we will explore and one of them is capitalising on the ever-growing excitement around the new Fifty Shades of Grey movie, Fifty Shades Darker, which is going to be released in February 2017. We have lots of exciting new products in the pipeline and we’re excited to share them with Poland and the rest of the world.”

During the stay, the visitors saw the company’s head office in Warsaw, two flagship Playroom stores and other erotic stores, as well as the Playroom Logistics Centre – the specialist organisational unit responsible for all logistical operations, including drop-shipping.