To coincide with the most romantic occasion of all, Lovehoney B2B has unveiled a new POS display for global customers, inspired by Fifty Shades of Grey fantasy.The new red-rose-themed display takes inspiration from Christian Grey’s infamous red room, where the scenes of ultimate pleasure take place. Alongside the deep red colourway, roses feature in the window and on the posters, symbolising passion, pleasure, and no small part danger. In celebration of the 10-year anniversary of Fifty Shades of Grey, Lovehoney recently launched two new ranges of products – Sensation and Sweet Anticipation – both of which are represented in the store display.
As seen in Harmony’s storefront, the words ‘Succumb to Sensation’ feature on one side of the store window, with the Fifty Shades of Grey Sensation Rechargeable G-Spot Rabbit Vibrator teasing passersby with the phrase.
On the other side of the display, the Fifty Shades of Grey Sweet Anticipation Wrist Cuffs want you to ‘Awaken to Anticipation’, luring shoppers inside.