Lube Brand HOWL Launches New Ambassador Program to Reward Its Community

HOWL announced the launch of its Ambassador Program. A bold step forward in giving back to the loyal community that helped shape its success

Designed to empower sex workers, educators, creators, and advocates, the program allows participants to earn commission by promoting HOWL products through unique referral links. More than just an affiliate model, the HOWL Ambassador Program is a celebration of the industry that champions sex-positivity, inclusivity and allows working-class people to experience financial empowerment.

Founder Samuel Douek said, “We’ve always been committed to giving back to the people who make this industry what it is: vibrant, sexy, bold, and unapologetically real. Our community has supported us from day one, and this is our way of saying: we see you, we value you, and we want you to succeed with us.”

The HOWL Ambassador Program is open to sex workers, influencers, educators, porn stars, and everyday supporters who want to share the brand with their audience while earning an income. Unlike many traditional programs, HOWL offers industry-leading commission rates, ensuring ambassadors are genuinely rewarded for their impact.

This initiative is a reflection of HOWL’s core mission: to create a business model that works for the people, not just profits. The Ambassador Program represents HOWL’s latest effort in a series of community-first initiatives. This year, HOWL also launched a fundraising campaign where the community could invest in the brand to rewrite the narrative around investment.