Luwi (pronounced loowee and stands for “Let Us Wear It”) is an ultra thin, hormone-free, chemical-free, new form of contraceptive and sexually transmitted infection (STI) protection made for women. Launched in 2016, the company is now crowd funding to continue their growth.
According to the manufacturer, Luwi gives women the ability to be in control of their protection and address the problem that condoms can be disruptive to feeling good, leading many men to be unprotected. “Until now, sexual health options have not kept up with the modern woman,” noted Kinsella, Founder of Luwi. Unlike a tight cover of a condom that is only usable at a specific moment, Luwi can be inserted up to eight hours before it is needed and protectively rests inside a woman for a natural, pleasurable experience. Luwi acts as a lining to prevent contraception and sexually transmitted infections and diseases. The company stated that according to independent efficacy tests Luwi is more protective than a condom, and has a .1 percent breakage rate, compared to a 3.1 percent breakage rate of condoms.
Luwi contains no latex and is made of organic and hypoallergenic polyurethane, which is ideal for those with latex sensitivities and hormone reactions (e.g. breast cancer patients, survivors, those concerned with mental health). The material conducts heat, providing a more natural feel for both partners.
Primarily college-educated, on-the-go women and woman returning to dating, many with teen daughters, are buying Luwi online. Plans include making Luwi available at clinics and university health centers. Now the company behind Luwi is asking for help to bring Luwi to everyone who wants to try it.
“Luwi seems like one of the most effective STD, contraceptive products on the market, especially in the context of keeping women empowered,” claimed Linda Banner, PhD., a certified sex therapist in private practice who is instrumental in clinical research at Stanford Medical Center, and a Luwi advisory board member.
Experts estimate the NHS spending an extra £298.6 million between 2013 and 2020 resulting from an increasing number of unintended pregnancies. After using Luwi exclusively for a month, Nixalina Watson, a sex and dating expert and award-winning blogger stated, “Luwi is an epic alternative to traditional contraception. I don’t like the feel of condoms. Luwi is almost undetectable. It feels good for my guy too. I can bet that many women have, at least once, felt pressured into not using a condom during sex. Unwanted pregnancies don’t feel good and many of us have careers to consider,” she noted.
“As women, we can take a pill, have an implant fitted, have a contraceptive injection every three months, or have a coil fitted. The list goes on. Sometimes though, we don’t want to go down the medical route and just as important, we want STD protection. I’ve come across an absolute belter in Luwi and it’s easy to use,” said Naomi Lewis.
The crowdfunding campaign for Luwi can be found at adultxfunding.com.