Maia Toys has announced that the company has appointed industry veteran Lisa Hanna as President of Sales. In her new role, Hanna will work with the Maia team and recent VP of Sales hire Nicole Talley to promote their re-branding efforts and proactive approach to customer service.
Hanna arrives at Maia with over 15 years of pleasure industry experience working with manufacturers and distributors. “[I] have developed numerous relationships over the years and found the team from Maia to be genuine and driven,” remarks Hanna. Her myriad customer connections and longstanding friendships were key in the decision to add Hanna to the team, says the company.
“Lisa and I have different strengths, but complement each other so well,” says Talley. “We worked together for 5 years in distribution, and Lisa is a well-respected veteran in our industry. It was just an easy decision for us at Maia to bring her on board.”
In addition to driving market share, Hanna aims to assist with product development and Maia’s marketing make-over. “I recognized that they had quality products, but just needed a few adjustments that could enhance the brand,” says Hanna. “I decided to join the company because I wanted a challenge of taking them to a higher level of success.”