Michel Minkhorst, SCALA’s Key Account Manager Benelux, joined the company on the 1st of August and will be responsible for customer accounts in Belgium, the Netherlands and Luxembourg. His appointment is a crucial step in the continued growth of SCALA as go-to distributor and ensures the company will be able to maintain its premium level of service. “I am thrilled to join the company at such an exciting, dynamic time in its evolution. The outlook and goals of SCALA 2.0 offer many interesting opportunities and I can’t wait to be part of the company’s future successes and rapid market expansion.”
Adding even more experience to the knowledgeable SCALA sales team, Michel has a strong background in commercial sales and marketing, having been active in various industries including sports and e-commerce. An additional bonus is his extensive work experience with Google AdWords, adding a digital savviness that will benefit SCALA customers with online outlets.
In his spare time, Michel loves to unwind by working out; in the gym or on the football pitch with his friends. He has a busy social life and enjoys festivals, get-togethers with friends, spontaneous trips and traveling. Asked to describe himself in a few words, Michel states he’s a ‘fun-loving, positive and ambitious person’. SCALA is confident hat this will only benefit him in his new Key Account Manager Benelux position.