With effect from 21 July 2017, Nelson Sousa da Cunha (37) has become the new owner & CEO of Mister B Trading and underlying subsidiaries. After a successful management buyout, he has taken over Mister B Trading from its founding father Wim Bos. In the past 23 years, Wim has successfully set up and expanded the organization to a commercially thriving company, with activities including wholesale & internet sales, stores & franchises in Holland, Belgium and Germany, en various points of sale in countries all over Europe and beyond. Currently there are over 40 people working for this international company of Dutch origin.
Before working as a Marketing Manager at Mister B from 2011 onwards, Nelson Sousa da Cunha held several management positions in a variety of commercial organizations. Next to his activities for Mister B, Nelson Sousa da Cunha has been very active within the gay scene for many years, and a strong advocate for gay and fetish acceptance and emancipation.
Nelson Sousa da Cunha on the new challenge: “My extremely motivated team and I are very much looking forward to further expand the success of Mister B and make the organization even more future-proof.”
One of the main focal points of the new CEO is gaining more market share, by the means of creativity, motivation, innovation, and of course: delivering high- quality products. Paramount in all this, is making very clear to the outside world what Mister B stands for.
Wim Bos will remain involved with Mister B in an advisory role, in which he will share his vast knowledge and experience in service of the company. Mister B embodies not only a brand, but a culture of sexual emancipation as well, and has been working for many years in and for the gay and fetish community in and outside of Europe. Nelson Sousa da Cunha is taking over the proverbial banner from Wim Bos in continuing this work and conveying the vision of Mister B throughout the world.