If there’s one thing we’ve learned from this global pandemic, it is that flexibility and creativity is the key to success. And if there’s one thing they’re good at SHOTS, it’s just that. Coronavirus has made it very hard for everyone to receive actual visitors in their showroom, let alone complete trade shows. In order to give their customers the same look and feel you would get when visiting a showroom, SHOTS’s design studio came up with a 360 product view.
Jop van Dam is video editor at SHOTS and partly responsible for the 3D images. “We made the products turn 360 degrees with our 3D software and converted these videos into GIFs.” These GIFs are incorporated in the catalogue of SHOTS’s latest release. “Each item in the catalogue has their own GIF. In this way, our customers can see the items from every angle or they can get a close look of the fabric. In this way, they don’t miss out any information they would get when being live in our shop.”
Not only can the GIFs be found in the catalogue, they’re also available at SHOTS’s image bank. In this way, you can provide your own customers with the same service. Download them and incorporate them in your own marketing strategy.