JOPEN gives industry professionals the opportunity to get hands-on experience with their products in a new promotion through the CalExotics Institute. The CalExotics Institute is a co-branded learning forum presenting educational components for product sales training.
Industry professionals can access the CalExotics Institute courses online. Once a course is complete, they are given the opportunity to enter to win a free product. For the month of June, the promotion is focused on the sought-after JOPEN collection Callie.
Susan Colvin, Founder, and CEO of JOPEN says, “Education is crucial to selling JOPEN products. We offer in-person and online training; to take that a step further we aim to give a hands-on approach to learning.”
This approach will put product in the hands of the industry professionals who sell the items. JOPEN’s learning efforts are extended further, with a focus on practical knowledge. Colvin goes on to say, “We want Industry professionals to be a JOPEN brand advocate, and the best way to do that is with physical experience with our products.”