Nice ‘n’ Naughty opens new luxury boutique

Eighteen years ago, when Nice ‘n’ Naughty first opened on Crown Street in Warrington it was the very first licensed adult store in the Borough. On the 10th February 2020 NNN will bring adult retail into a modern retail environment when they open the doors to their new luxurious Boutique store on Sankey Street.

The location of the new store, in a retail shopping area, surrounded by specialised businesses, licensed bars and eateries, is not only keeping with the new boutique image they are launching, but was selected due to the ever-changing face of UK retail in general.

“The Crown Street store that opened in 2002, has become a victim of its own success, with the modern-day customer demanding a more intimate, sophisticated shopping experience that a store in a railway arch just cannot provide,” stated NNN in a press release about the new boutique. “The new boutique store has given us the opportunity to consult with interior designers to create a shopping experience deserved of this new era in retail.” Nice ‘n’ Naughty has in conjunction with the designers and Warrington based shop fitters, created a boutique store that will ensure they continue to cater for their core market, which over the last 5 years has seen an increase in females and couples of all genres.

Trish Murray, a Warrington lady herself and a driving force behind the new store shared her thoughts “We are proud to be part of the Warrington community and share the vision of equality and diversity. We have spent 20 years working to change the stigma and preconceived ideas of the ‘Adult Retail Store’, and have always preferred this label, but in this new era the customer demands a “Boutique”, which is more in line with 2020 and the female and couples’ market that we attract. We have worked closely with Warrington Borough Council and their Licensing Department to ensure the requirements of the licence we have been granted are not only met but have been exceeded” 

After trading in the town for 20 years, Nice ‘n’ Naughty have built a loyal customer base who have been the backbone of the store along with the staff who have a combined experience of over 35 years.  Their customer loyalty was recently reinforced with the positive comments that were received across multiple social media posts during their licence application process for the Sankey Street store, with the company receiving overwhelming support from customers and local businesses alike, many of whom demonstrated this by writing to the council in support of the company.

With the High Street changing dramatically over the past 10 years, businesses need to adapt to survive. Nice ‘n’ Naughty are no different than any other retailer out there who are competing with Online shopping trends. Relocating and upgrading to a boutique style store shows their commitment to continue to provide a new and improved shopping experience to existing customers, and the ability to attract new customers who may be more aware of the online competition.

“Bricks and mortar retailers need to ensure that they offer high quality products, knowledgeable staff and a luxurious shopping experience to compete with the online competition and this can be found in abundance at our new Nice & Naughty Boutique.”

Nice & Naughty obtained the license to ensure it can continue to supply customers with R18 hardcore DVD’s and a vast selection of adult products. To thank their loyal customers, the boutique will be running several special offers across their opening month. For any further comments or details please contact Boutique Nice & Naughty on 01925900109 or email