Lyons brings over 25 years of experience in marketing, finance, and product development across several institutions and organizations. In Mr. Lyons’ tenure at Nu Sensuelle, he successfully launched an impressive rebrand that includes developing a motor classification system that guides the consumer to the right product based on preference for power and intensity—a first in the industry! As a strategist and digital marketer, he improved Nu Sensuelle’s online sales by 40%. His deep understanding of the consumer market and enthusiasm for product development assisted in Nu Sensuelle’s Tulip winning XBIZ’s 2023 Sex Toy of the Year-Powered (Vibrating). An ardent believer in higher education and fostering inclusivity, Mr. Lyons has taught several courses on “Sex and the Media” at Indiana University. This experience boosts Nu Sensuelle’s mission of empowering the sensually curious through innovation, education, and inclusion.
“On behalf of Nu Sensuelle, we are excited to welcome Patrick Lyons as our CEO,” said Co- founder Thao Luu-Brinberg. “As we set our sights on another year of growth, Patrick’s vast experience and ability to facilitate lasting relationships with retailers, distributors, and end consumers will play an integral part in achieving our goal. We are thrilled to have him as CEO.”