JO celebrated its milestone 20th anniversary this year and continued its celebratory efforts yearlong with an exciting display contest that they opened exclusively to their retail partners around the globe.
The contest kicked off on January 2, 2023, and wrapped up on September 16, 2023, when ten stores from all over the world were chosen as 20th Anniversary contest winners. Each winning store received a $400 Visa Gift Cards for every staff member plus $2,000 in JO product.
Using their creativity and provided materials, the participating retailers created unique store displays that showcased JO products and the 20th Anniversary Kit. Retailers were not limited to the materials in the kit and all brought their A game in terms of creativity. Participation in the contest reached record numbers with over 180 submissions from around the globe. Once winners were selected, a JO rep flew out to the store the night before to surprise them by “crashing ” the store meeting with balloons, red velvet cupcakes, non-alcoholic champagne, and gift cards.
JO Anniversary Contests winners were:
- For USA East, the winners were Condom World 18 (PR) and Hot Flixx (Melbourne, FL).
- For USA West, Deja Vu (Las Vegas) and Hustler (Sacramento, CA) took home the winning prize.
- In Canada, the winner was Blushing Memory.
- In Europe, prizes went to Novum Märkte GmbHt (Germany) and Belover (Spain) and last but certainly not least, Flirt Dubbo (Australia) was also a 20th Anniversary contest winner.
A display contest made sense for a variety of reasons. First, JO wanted to actively engage with their retail partners and associates at the store level. Second, a display contest gives the retailers and associates an opportunity to be active and creative when designing the display. Third, a display contest creates and fosters teamwork and team building with associates at the store level.
JO is thrilled to have had so many amazing partners come together to help celebrate 20 years in the industry. They’ve come a long way as a brand and look forward to another 20 together!