PHS International names new Sales Executive

PHS International brings Crystal Gerling on board as its new International Sales Executive. Gerling will support PHS’s worldwide partners with product education, trainings and marketing support dedicated to the company’s most popular beginner and intermediate BDSM product lines. Gerling will help the growing PHS team expand and strengthen its international presence.

Gerling’s years of industry sales experience puts her in a good position to assist stores and distributors that would like to expand their reach into the kink and BDSM markets. With a focus on the couples’ sector, Gerling is hired to guide customers through these intricate categories with sales tips and tools designed to increase sales across international markets.

“Much of my career has been spent developing a genuine understanding of how to talk about BDSM, fetish and niche activities, and kinky topics in a fun and approachable way,” Gerling said. “This skill became incredibly valuable as demand for next-level BDSM products increased and now customers depend on me to help lead the way. I look forward to incorporating this kind of customer service into my new role at PHS.”