Pioneering STI testing brand BasisDx joins forces with Little Leaf Agency to conquer U.S. market

Little Leaf Agency, a leading sexual wellness PR and communications agency renowned for its strategic approach to clients within the sexual wellness and pleasure sector is excited to announce its newest partnership with BasisDx, a disruptive federally approved leading laboratory specializing in home-collect clinical tests set to revolutionize (and regulate) the STI testing industry as they launch into the US market. This collaboration will establish BasisDx as the go-to brand for certified home collection STI tests across the United States, leveraging Little Leaf Agency’s expertise in brand positioning, influencer relations, and PR and marketing communications.

BasisDx, a testing company that has already seen phenomenal success in COVID testing during the pandemic, recently launched its Pro13 Kit, the first-ever PASS-certified (PASS is a non-profit organization dedicated to the health and safety of adult industry workers) self-testing STI kit. Their latest innovation marks a groundbreaking achievement in sexual health. This game-changing kit makes it possible both for the general public and adult industry workers to receive the same level of rigorous STI testing as required by PASS – in the comfort of their homes.

“We are thrilled to partner with Little Leaf Agency as we break the Pro13 Kit into the US market,” said BasisDx’ Founder Andreas Kogelnik, MD, PhD. “We are confident that their deep understanding of the industry, creative strategies, and proven track record makes them the ideal partner to help us achieve our goals of removing stigma around STI testing. Together we want to make at-home testing become part of our everyday routines. We are confident this collaboration will help shift the narrative around testing in the USA.”

Little Leaf Agency will spearhead a comprehensive PR strategy for BasisDx including influencer and brand partnerships as well as media relations.

“As a self-proclaimed science nerd who studied for a PhD in molecular biology and biochemistry, I’m very excited to work with BasisDx. BasisDx is a visionary brand that aligns perfectly with our mission to elevate and empower conversations around sex and STI testing. I have spent the last decade removing sigma around sexual exploration and it’s now time to shake up society’s attitude towards STIs and testing,” said Kathryn Byberg, Founder and CEO at, Little Leaf Agency.

As a leading disruptor in the STI testing space, the Silicon Valley-based BasisDx laboratory

makes sexual healthcare more accessible than ever before. People can buy discreetly and test themselves in the privacy of their own home. With a commitment to privacy, accuracy and rapid results, and the help of Little Leaf Agency, BasisDx is poised to fill a unique gap in the US market.