pjur at EROFEST 2026 in Prague
On April 10 and 11, 2026, pjur participated in the international B2B & B2C erotic trade fair EROFEST in Prague. With around 23,000 visitors, this year’s event recorded a new attendance record, underlining its growing relevance as a platform for trends surrounding intimacy and sexual wellness in Europe.
As part of the trade fair, pjur presented itself together with its long-standing partner FOTION, one of the established providers in the field of intimate products in the Czech Republic. The joint appearance took place at the Deep Love stand, which was organized by FOTION. pjur provided selected products as well as POS materials for the event
Visibility in the B2B environment and positive feedback
Due to the placement of the exhibition stand in close proximity to the B2B area, pjur’s presence was particularly visible to numerous business customers. This resulted in consistently high interest in the products as well as valuable business-related conversations.
End consumers also showed a very positive response to the exhibited portfolio. Sales figures during the trade fair developed very positively, with the product WOMAN Lust Intense attracting particularly strong interest. The direct interaction on site made it possible to create a tangible product experience while at the same time gaining valuable insights into the needs and expectations of visitors.
An event combining experience, exchange, and market impulses
For pjur, the trade fair offered the opportunity to further strengthen the brand’s presence in the Czech market while also expanding cooperation with partner FOTION. The close coordination on site as well as the strong positioning within the trade fair environment underline the importance of local partnerships for international brand development.
pjur and international market development
As an internationally operating brand in the premium intimate products sector, pjur continuously focuses on expanding its presence in relevant markets. Events such as EROFEST not only provide a platform for product presentations, but also create space for exchange, market observation, and the further development of existing partnerships. At the same time, they make an important contribution to sustainably strengthening pjur’s brand perception and visibility among end consumers.
The successful appearance in Prague demonstrates how important the combination of a high-quality product portfolio, strong local partners, and an authentic presence close to the target audience is for sustainable brand development.
