pjur continues to expand its presence at EQOM in Scandinavia

In spring 2026, EQOM Norway, formerly Kondomeriet, expanded its pjur product range with pjur MAN Lust and the complete pjur ORGANIC range. The products are part of a comprehensive brand presence in bricks & mortar retail and complement an assortment in which numerous pjur products are already permanently listed.

With a total of nine locations, EQOM Norway is one of the best-known retailers in the field of sexual wellness in Scandinavia. A large part of the pjur portfolio is carried in-store and presented through brand-specific POS materials. The expansion of the range underlines the long-standing cooperation between both companies and the importance of the Norwegian market for pjur.

Expansion of Brand Presence in Retail

The integration of pjur MAN Lust as well as the pjur ORGANIC range expands the visibility of current product developments in bricks & mortar retail. Through placement in the stores, customers gain direct access to different product categories and application possibilities within the pjur portfolio.

The assortment expansion was accompanied by product trainings for the sales and marketing teams of EQOM Norway. In two coordinated sessions, current product innovations, application areas and background information on the individual product lines were communicated.

A Partnership with Tradition

The cooperation between pjur and EQOM Norway has existed for more than 15 years. Over this period, a trusting partnership has developed, characterized by regular exchange and a shared focus on quality and consultation.

The current expansion of the product range shows how this cooperation continues to develop. At the same time, it underlines the role of bricks & mortar retail as an important touchpoint for customers who actively engage with topics related to sexual wellness.