pjur develops its presence in Russia

Katrin Kühnrich, Key Account Manager at pjur, spent a week on the road at the start of December raising the profile of the pjur brand, getting to know the Russian market better and holding training courses for top Russian customers. 

To more firmly anchor the pjur brand in the Russian market, pjur will be investing in pjur brand space concepts and training courses for in-house and field sales teams in 2020. In particular, employee train-ing in specialist stores is becoming increasingly important in the Russian market. “We want to be the first port of call in the Russian market when it comes to premium personal lubricants. This is why we offer targeted training measures for all of our partners’ sales channels,” says Katrin Kühnrich, outlining the pjur strategy. 

A mix of journalists, bloggers, doctors and psychologists met up in Moscow on 7 December to find out more about orgasms in a range of workshops, seminars and talks. As the event sponsor and a leading provider of premium intimate products, pjur had an information booth at the event. The company also handed out pjur give-aways, enabling participants to experience the outstanding quality of the products first hand. 

Training videos are a standard method for training employees at Atlas Trade. A training video showing the best ways to sell pjur products was produced and translated on site in real time. This will ensure that all sales employees in stores have the background knowledge they need to recommend the right products in the pjur portfolio. “I am delighted to see how seriously our partners take the subject of employee training and just how much importance they already place on being able to provide customers with support and advice in stores,” enthuses Katrin. 

The second stop on Katrin Kühnrich’s training tour took her a store in the OnOna chain. Here, Katrin presented the pjur group and its mission, and, of course, explained the benefits of the different products and ranges. Some of the participants already knew about pjur. Overall, however, all attendees were extremely interested and keen to find out more, resulting in a follow-up appointment being booked for 2020. 

At the end of the tour, Katrin Kühnrich was able to carry out “store checks” in different shops to collect important information on how the pjur brand should be presented moving forward. Katrin was delighted to see that the pjur range was very well showcased in many stores using high-quality display concepts.