pjur extends partnership with KiezTour Berlin
pjur is continuing its collaboration with KiezTour Berlin and is thereby extending the partnership that has been in place since June 2024. KiezTour is one of the established queer city tours in Berlin and offers weekly guided tours through the historic Nollendorf neighbourhood in Schöneberg. As part of the cooperation, pjur is listed as a sponsor on the official KiezTour website and is also represented in the Folsom Europe Pocket Guide 2026
KiezTour conveys more than 140 years of queer Berlin history and combines historical content with insights into contemporary subculture and community structures. The tour takes place once a week on Thursdays at 5:30 p.m. and is accompanied by Berlin drag queens who present the neighbourhood from their own perspective.
Collaboration in the Context of the Tour Experience
The tour leads visitors through key locations in the Nollendorf neighbourhood and includes not only historical stops but also insights into local bars, bookshops, fetish shops and other venues of the queer scene. The format is complemented by cultural and culinary exchange during the approximately four-hour tour.
A special element of the cooperation is the integration of pjur products into the tour concept. As part of an interactive quiz format, the guides ask participants questions during the tour. Selected pjur products are used as prizes, including pjur ORIGINAL, pjur AQUA, as well as pjur BACK DOOR Relaxing and pjur BACK DOOR Regenerating. The communication of the products’ USPs takes place within a playful and educational framework.
In addition, all participants receive pjur SachetCards during the tour.
Continuity of the Partnership
pjur has continuously supported KiezTour since June 2024. In addition to the regular weekly tours, the cooperation also includes exclusive formats such as group tours for events, associations, bachelor and bachelorette parties, or corporate events.
KiezTour is currently led by four well-known Berlin drag queens: Margot Schlönzke, Anna Klatsche, Victoria Bacon und Helen de Nore. The guides combine historical content with personal perspectives and make a significant contribution to the tour’s distinctive format.
