pjur INFINITY: a hit in the gay community too

The new premium personal lubricant pjur INFINITY is recommended in the latest issues of blu, hinnerk, gab, rik and LEO. The blu media group magazines are sold in big cities throughout Germany and focus on relevant topics for the gay community around culture, wellness, design, fashion and travel – and now they are reporting pjur’s new personal lubricant too.

The editorial teams at the men’s magazines were impressed by both the quality and the high-quality, contemporary look that breaks the mould of the usual packaging in the adult industry. This makes it the perfect accessory for any bedside table, and a must for every stylish bedroom.

“pjur INFINITY expands the pjur portfolio with a luxury product: the usual pjur ‘Made in Germany’ quality, but with an exceptional design featuring a contemporary, elegant look that speaks to customers looking for something special. And a growing number of editorial teams at large lifestyle maga- zines are impressed by that – in the gay community too,” says Alexander Giebel, CEO & founder of pjur.