pjur labels are being optimized as part of the “pjur safety campaign”, in which the pjur group is drawing attention to product safety and asking distributors to carefully check the products they are selling. The labels are also now being gradually implemented in Europe to the UDI (Unique Device Identification) requirements from the USA.
UDI is a coding system which was introduced by the FDA in order to ensure standardized product labeling for medical devices. This entails leaving a small white field blank on the side of the label where all of the important information about the UDI system can be placed, such as batch numbers and the date of minimum durability (best before date) etc. This field will also be found on pjur EU labels in the future. Another important element of product labeling is having a clearly defined intended purpose indicated on the front of the label. For example, the made-up term “bodyglide” is being replaced by “personal lubricant” in order to ensure that the product and its intended use are clearly identifiable. Patrick Giebel, the Quality Management Representative at pjur, explains, “By converting to this system, we are guaranteeing that the customer directly sees what the product can be used for.”
The implementation process is being rolled out gradually at pjur, starting with the top-sellers pjur Original, pjur Woman and pjur Light. “We started with the adaptation of the label for the American market two and a half years ago. Since it is only a matter of time until these requirements also become standard in the EU and we want to be in the position of offering uniform quality standards around the world, we are already getting prepared now,” says Patrick Giebel.
By no means do the old product labels have to be exchanged; they can continue to be sold by distributors, since the regulation in the EU mentioned above is not binding yet. The first three products will be sold with the new labels from the pjur group starting in September 2017.