pjur presents its brand refresh and a new product range at eroFame
pjur is presenting its new brand communication and revised branding at this year’s eroFame (5 – 7 October). As an additional highlight, a new product range will also be presented which already has all the elements of the brand refresh
New look at pjur’s trade fair stand
Once again, this year visitors to the trade fair can discover pjur’s wide range of products as usual over three days at eroFame. The brand’s different, more modern presence will be immediately visible at the 152m2 pjur stand. Over the last two years, pjur has focused on analysing how the brand has developed in the past, and deciding on its new focus for the future.
Alexander Giebel, CEO & founder of the pjur group, explains why pjur needed a new brand presence: “Our brand has developed beyond recog- nition – and so have the international markets. It was time for us to reinforce the brand’s core and its values, and adapt the brand’s visual look and brand communication to ensure it is fit for the future. The focus is on meaning, clear values, recognition and differentiation. This will enable us to strengthen our position on the market for our partners and the consumers.”
The new brand image has been out there on the pjur channels for all to see since early September. But this year’s visitors to stand 26 in hall 4 / F5 at eroFame will be treated to an in-person introduction
New product innovations inside a new design
A new product range from pjur will be an additional highlight at the stand. It already has all the elements of the brand refresh, making it a great example of the brand’s new direction. But it’s not just the design that makes the new product range so different from previous pjur products. eroFame visitors will find out exactly what that means as an exclusive at the trade fair.
And on top of all these exciting new developments, visitors will also have a chance to enjoy the usual pjur coffee bar and the traditional pjur raffle on Wednesday and Thursday.
