Provider of premium intimate products pjur impressed visitors to this year’s eroExpo (14-16 October in Moscow) with its own booth. The booth was the first port of call for Russian customers to find out more about pjur and experience the product quality and point of sale solutions from pjur first hand. The pjur team comprising Ralph Ehses, Katrin Kühnrich and Sabir Naghiyev answered lots of different questions about ingredients, quality, the brand image and presenting products at the POS.
Uniform image with the pjur Brand Space concept: This year’s brand image reflected pjur’s classic colours of black and yellow and impressed across the board with the POS solutions on show. Tailored to the different store sizes and available in- store space, pjur’s portfolio of solutions ranged from handy acrylic displays that can be used in small shops to Brand Spaces that showcase the entire pjur portfolio. “We received extremely positive feedback from customers about our Brand Space concept. We also took on board some constructive tips that will help us to develop the concept further for the Russian market,” enthused Alexander Giebel, CEO and Founder of pjur.
‘Made in Germany’ as a driver for higher sales: With regard to the pjur portfolio, premium quality and the distinction of being ‘Made in Germany’ were the main topics of conversation. Many customers also used the opportunity to try out the products themselves and to experience the extremely pleasant pjur formulas first hand. “A lot of customers were already familiar with pjur and visited us at the booth to find out more about how we do things, for example, how we manufacture and produce our products and our extensive certification process”, explains Katrin Kühnrich, Senior Key Account Manager Sales at pjur, summarizing the interest from Russian customers. “To ensure we can also offer the same product experience to our end customers, we are working on making sachets and/or tester bottles available in stores,” explains Kühnrich.
Training is key to good customer support: There was also clear demand for training documentation in Russian to provide local customers with the best possible support. The interest in pjur products and the many different questions asked about them and their ingredients confirm a growing trend towards offering more customer support in stores.