Kondomeriet, Norway’s largest erotic retailer with nine stores all over Norway and pjur, a leading manufacturer of premium intimate products are bringing the ‘Love is Love’ campaign to Norway.
The #loveislove campaign is designed to help people feel more confident about their sexuality. The campaign aims to empower people to celebrate life and love in all its diversity regardless of age, gender, sexual orientation, preferences, appearance and abilities.
“We love working with Kondomeriet: They have managed to establish boutique stores where everybody feels equally inspired to explore one’s sexuality. With pjur’s “Love is Love” campaign, we want to help people feel more confident about their sexuality, which makes a perfect fit. We are very happy that we were able to win Kondomeriet as a partner for an in-store cam- paign in Norway”, says Stefan Daniel, Senior Key Account Manager at pjur.
At the heart of the campaign is the pjur ORIGINAL Rainbow Edition, a special edition of the premium personal lubricant pjur ORIGINAL, which is only available for a limited time. The cult product from pjur features a colourful, eye-catching rainbow on the label that is impossible to overlook. Kondomeriet’s stores were equipped with specifically designed post cards, sachet cards, inlays for the use in acryl displays, shelf talkers and an over-sized pjur ORIGINAL Promo bottle to support the launch of the pjur ORIGINAL Rainbow Edition.
“pjur has been a reliable partner, delivering premium intimate products for over twenty years. We appreciate their dedication to quality and we love having their products in our stores. With pjur’s limited edition we will bring joy to our customer’s (sex) life”, says Merethe Sarris, CEO Kondomeriet.