Womanizer has been shortlisted for the prestigious PRWeek Global Awards 2021. The brand has been nominated in the ‘Global PR Breakthrough’ category for its successful ‘#IMasturbate – Do You?’ campaign, which Womanizer launched last October together with British singer and author Lily Allen. Together, the two partners created a limited edition: ‘Liberty by Lily Allen’.
Johanna Rief, Head of Sexual Empowerment at Womanizer: “We are very honoured and excited about this nomination. Lily and her team, the Womanizer team as well as various external parties have worked on the campaign with a lot of heart and soul over several months. This recognition makes us very proud. However, we ultimately owe the success to everyone who supported the campaign’s mission and helped to destigmatize masturbation a little further.”
This year marks the 8th consecutive year of the PRWeek Global Awards. All submissions are reviewed by leading experts in the PR industry and evaluated according to the highest industry standards. The awards ceremony will take place virtually in May.
The following individuals and agencies were instrumental in the success of the campaign:
- In-house: Cooperation Lily Allen, Global communication & Public Relations activities, Roll-out via all channels, influencer marketing & media planning (minimal budget invested)
- Agencies: Creative concept & video production by Heimat Active,
- Idea claim “# I Masturbate” from FischerAppelt
- Vendors involved: Video & photo production done by Naughty Step & directed by Bella Howard, US & UK celebrity & influencer gifting done by Io studio, Support PR Chloe Melick (Publicist Lily)