Pure for Men celebrates Pride every day with enhanced LGBTQIA+ Advocacy Campaign

In a vibrant display of support for Pride Month, Pure for Men is excited to relaunch its ‘Stay Proud, Stay Ready’ campaign for 2024. This year-long commitment peaks in June with an array of activities including a dynamic social media push, new pride merch, and an influencer campaign where content creators share their personal Pride stories.

This year’s theme, ‘Embrace the Ride,’ embraces the brand’s playful spirit while addressing serious issues. “We’re more than just a business; we’re a brand deeply engaged during a time when rights are under threat for marginalized communities, including the LGBTQIA+,” said Lawrence Johnson, Co-Founder and CEO of Pure for Men.

Fabian Prado, Co-Founder and CMO, added, “Despite the loud, divisive voices, we believe the voices of inclusion and progress are stronger. Our mission is to move forward.”

Business is thriving. Pure for Men’s unique fiber blend boasts over 15,000 positive reviews and is available at 250+ global retailers and 4,500+ locations nationwide, including CVS and Rite Aid, as well as online at urbanoutfitters.com.

“Our products stem from our own experiences and needs as gay men, aiming to ensure cleanliness during intimacy,” Johnson explained. “These life-changing products are a testament to our commitment to the community. We celebrate Pride every single day because it defines who we are and why we exist.”