Raj Armani featured in DocuBay series, ‘Bad Toys Inc’, streaming on Amazon Prime

“You want me to spill the beans??” is how the episode begins. DocuBay, the Indian documentary streaming platform, has released ‘Bad Toys Inc.,’ a 45-minute original film exploring India’s burgeoning sex toy industry, on 26 July, offering a peek into the country’s evolving attitudes towards pleasure products.

The documentary is a no-holds-barred look at the business of pleasure toys in India. While the global sex toy market is worth a massive $65 billion, India itself is touted to touch $6 billion in the next 5 years. With very little in-depth research on the subject till now, the film dives deep into India’s vivid and vibrant world of intimate toys, taking us on a whirlwind journey of many surprising facts and gripping stories.

‘Bad Toys Inc.’ also charts the geography of sex toys, and how every Indian region has its preference for the type of pleasure toys. From Assam embracing the most amount of BDSM gear, Mumbai seeing maximum sales of fetish products, and West Bengal being a big fan of edible underwear, ‘Bad Toys Inc.’ springs an array of pleasant surprises on the viewer as it unravels how, where, when and sex toys are used.

The film delves into regional preferences, consumer stories and industry insights, featuring interviews with sexologist Dr. Prakash Kothari, leader in the Indian Sex Toy Industry, IMbesharam.com and founder of emerging sex toy startups, like Sangya Project, That Sassy Thing, and LoveTreats. It also touches on legal aspects and historical context of pleasure accessories in India. Several individual contributors like Aili Sengetti who is a sex coach, and Samir Saraiya who used to operate thatspersonal.com (now closed) have also participated in sharing stories that usually are a hush hush affair about India sexual preferences and shopping habits.

The film sheds light on the entrepreneurs behind start-ups that are bringing sex toys to the fore. Raj Armani, Co-Founder & COO IMbesharam.com, summarizes “the toy is merely a piece of rubber or silicon; it is YOUR imagination, what it makes it out to be”.

You can watch a trailer on YouTube.