Ride BodyWorx, the male-focused product line from Sliquid announced a re-design and re-launch of Ride BodyWorx official website www.ridelube.com. Ride BodyWorx new site is edgier, with original content including new imagery that is focused directly at the modern man, specifically the LGBTQ modern man, as the company stated in a press release. The new site is more user friendly with easy navigation, a better layout, social media integration, and is fully responsive and mobile friendly for a convenient and stress free shopping experience.
“This new year is bringing with it a whole new style and attitude for the RIDE BodyWorx brand. The packaging has always presented a sophisticated, masculine sex appeal; however, the brand’s identity needs to match that narrative. The new ridelube.com is more user-friendly, more streamlined in its functionality, more aesthetically in-line with the story we are conveying, and it will feature updated content that is pertinent to the modern, sexually driven male that is the RIDE customer” said Erik Vasquez, Ride BodyWorx Brand Ambassador.
Also new to the site is ‘The RIDE Guide’. ‘The RIDE Guide’ is the official blog of Ride BodyWorx and will take an irreverent probe into common issues all modern men have regarding love, dating and of course sex. The new Ride BodyWorx site also has a new feature called “Partners”; this is a form that will allow visitors to request more information on private labeling, sponsorships, and samples.
Vasquez added “RIDE may be the little brother of Sliquid, but it has its own identity separate of Sliquid. We are catering directly to the LGBTQ community in our marketing because we, as gay men, have a desire for products that are high quality and that speak directly to us…that make us feel provocative and sexy. A socially conscious brand like RIDE is who we are going to spend our money with, and there is a lot of buying power in our community.”