Sagami Expands UK Footprint with Ultra-Thin Condom Range and Retail Partnerships
Sagami, Japan’s most advanced condom brand, continues its UK rollout with its world-famous ultra-thin polyurethane (PU) condoms, designed to deliver maximum intimacy, safety, and comfort without compromise.
As a market leader in Asia and trusted in over 50 countries worldwide, Sagami continues to push boundaries in sexual wellness through innovation, precision, and design. The brand’s expansion into the UK marks a major step in its global growth strategy, with additional product launches and retail rollouts planned for 2026.
“For over nine decades, Sagami has been at the forefront of condom innovation,” says Wallis Chow, Representative of Sagami UK. “Our goal has always been to make protection feel as natural as possible and with Sagami Original, that vision is finally a reality.”
Following an online launch a few months ago, Sagami is now welcoming trade and retail enquiries from UK distributors, retailers, and B2B partners with a minimum first order value of £500 and mix and match available so partners can tailor orders across Sagami’s product range.
The UK condom market remains a strong and steadily expanding part of the sexual wellness industry. According to Grand View Research (2024), the market was valued at around USD 336 million in 2023 and is expected to grow at a 6% CAGR through to 2030, reaching roughly USD 668 million.
IndexBox (2024) reports UK condom consumption at around 588 million units in 2024, with modest projected growth to 608 million units by 2035. While latex condoms still represent nearly 89% of the market by material type, MarketResearch.com (2024) notes that non-latex options, such as polyurethane and polyisoprene, are the fastest-growing segment.
Currently available online at https://shop.sagami.uk, Sagami will continue to expand into UK retail and lifestyle channels with retail and distribution partnerships launching from Q1 2026, bringing Japanese engineering and reliability to even more consumers.
For all trade and sales enquiries, please contact Sagami’s UK sales representative, Nina (nina@taluk.co).
