Satisfyer & GESKE open their first three flagship stores in Berlin – the first step in global expansion
Two brands, one mission: with the opening of three single-brand stores in Berlin, Satisfyer and GESKE German Beauty Tech are heralding a new era of self-care. The first store will open in Hackesche Höfe (Rosenthaler Straße 32) on 31 October 2025. On 1 November 2025, the store on the ground floor of the Mall of Berlin, Leipziger Platz 12, will open, followed by the branch at Wilmersdorfer Straße 62 on 4 November 2025. The three Berlin stores mark not only the start in Germany, but also the beginning of a global retail strategy. Barcelona, Madrid, Valencia, Amsterdam, Düsseldorf, Cologne, etc. will follow immediately afterwards. Worldwide, 250 flagship stores are to follow by the end of next year – 1,000 locations are planned by 2029
Self-care as the new standard
Satisfyer and GESKE stand for a holistic approach to self-care: while Satisfyer has been revolutionising sexual wellness since 2016, GESKE is taking high-tech skincare to a new level. Both brands focus on innovation, with over 800 award-winning designs and a price-performance ratio that sets new standards. In the new stores, visitors can experience the entire product range of both brands in a modern, open and inviting atmosphere. Interactive elements, trained staff and clear, intuitive product presentation make shopping an inspiring experience.
Unbeatable factory outlet prices
The stores are operated as factory outlets – undercutting even the prices of the online world. Nowhere else can you find the products cheaper than right here. Every product can be purchased at a 75% discount. In addition, a wheel of fortune provides surprises: every customer can also win numerous prizes.
The store as a world of experience
“Especially when it comes to sensitive topics such as sexual wellness, many people want a comfortable environment where they can get information and advice. Our stores offer exactly that: a positive experience that revolves exclusively around self-care,” explains Sven Pelka, CEO of Satisfyer. With the store openings, Satisfyer and GESKE are deliberately sending a signal about the relevance of physical retail spaces. The aim is to tap into new target groups, create visibility and establish self-care as a natural part of everyday life.
