Screaming O is in the midst of another Australian retail tour following AdultEx, which brought the award-winning brand together with some of the continent’s biggest adult shops. With the Charged line taking a front row seat, Screaming O has teamed with retail chains Club X, Nauti & Nice, Oh Zone, Everything Adult/The Den, Naughty But Nice, and several other prominent retail chains.
As part of its ongoing international expansion, Screaming O works directly with stores to update sales tools, merchandising materials, and product selection to ensure shoppers have access to the latest and most popular items from The Screaming O catalog. With a strategic store tour, Screaming O Account Executive Dan Holman and his team visit customers to evaluate the brand’s presence and receive in-person feedback regarding its performance – and what Screaming O can do to make the relationship more successful for everyone involved.
“Visiting with my Australian customers is invaluable because I get to see their smiling faces as we walk the floor and see how we can enhance displays, update signage, and help each other boost profits,” Holman said. “Because Australia is one of our fastest-growing markets, it has become more important than ever to make these in-person visits and support our Aussie stores with the same level of attention that our domestic partners receive. Buying decisions are different down under and my goal is to learn more about consumers’ tastes and what stores need most in terms of messaging, marketing and merchandising to help increase sales.”
This expansion in Australia is part of Screaming O’s ongoing international retail initiative, which has brought the Screaming O brand into territories across the EU, South America, Asia and South Africa.