Sex toy brand encourages public to ‘break up with your showerhead’ for greener masturbation

British sustainable sex toy brand, Love Not War, is encouraging the UK to end its self-love affair with the showerhead for World Environment Day on June 5th 2023, with the aim of reducing the estimated 300 million litres of water wasted each year through shower masturbation.

The planet-loving vibrator brand, which is famous for creating the world’s first range of luxury, eco-friendly sex toys out of recycled aluminium cans, is speaking out against wasted water and is encouraging the public to prevent it by breaking up with their beloved showerheads.

According to research, 22.9% of women admit to masturbating with their showerheads. While it’s clearly a popular location for self-love, it also leads to the waste of around 121 Olympic-sized swimming pools’ worth of water each year. Love Not War believes that’s simply not necessary, especially when there are so many high-quality, premium sex toys available to do the job better and more sustainably.

Love Not War partnered with independent creative agency DUDE:London to create “Break up with Your Showerhead,” a new campaign that aims to not only raise awareness about the environmental impact of water wastage but also to show people that there are more sustainable answers for masturbation available.

With a heartfelt, but humorous approach, the film series shines a light on the untold side of the shower masturbation story. It gives a voice to five showerheads, five broken-hearted and rejected ex-lovers as they share their experience of the breakup. They let their raw emotions flow, weeping at being used and now finally dumped in favour of a new lover: a Love Not War sustainable sex toy.

Will Ranscombe, CEO and Co-Founder of Love Not War, said: “When it comes to sex, we know that wetter is better. It’s better for us anyway, but perhaps not when it comes to our planet. Our primary focus is on pleasure – but orgasms shouldn’t cost the Earth. We want to encourage people to ‘Break Up with Your Showerhead,’ and switch to more sustainable options for self-love.

“Green practices have always been right at the very core of Love Not War’s business model, with everything we do viewed through the lens of sustainability. The Break Up campaign is no different. We’re keen for people to know that by making the decision to ‘break up’ with their shower heads and switch to a Love Not War toy, they can save water and ultimately reduce their environmental impact, all while enjoying an orgasm. Save the planet, one orgasm at a time!”

Hanna Livengood, reproductive health specialist, commented: “The shower has long been a place where self-pleasure gets steamy – there’s privacy, the shower helps to mitigate noise, and let’s not forget the showerhead which offers pressure and targeted sensation. While a shower session can be undeniably amazing, the reality of masturbating in the shower is that it’s a huge waste of water- about 2.5 gallons every minute. Not only is this unsustainable, but the water quality in most countries is extremely poor and laden with chemicals that can alter your vagina’s natural flora. Opting for a sex toy means you have fun while saving the planet.“

“While the shower might be convenient, there are so many sex toys that can provide the pleasure you’re after. It’s officially time to negotiate a separation from your showerhead and reach for a Love Not War sustainable sex toy instead.”

To help encourage people to make the leap and finally ‘break up’ with their shower head, Love Not War is making the switch easy by offering 20% off their toys throughout the month of June.

Love Not War’s entire range, which is designed and created in the company’s custom-built, green-powered factory, is waterproof, rechargeable and each toy comes in two separate parts, the base and head. This makes each vibrator head detachable and interchangeable with all the other heads in the brand’s range allowing you to have multiple toys in one.

To learn more about Love Not War and the ‘Break up with Your Showerhead‘ campaign, visit www.l-n-w.com/Breakup.