Sex Toys Startup ‘IMbesharam’ raises funding from Atlanta based Investors

Ethnic Marketing Focussed Startup & Award Winning Brand Besharam (, raised seed capital of over Quarter Million dollars from two Atlanta based investors and founders contributions, for launching the #GlobalAdultStore. The Global Adult Store will cater to the Indians and South Asians outside of India, and will ship orders to US, Canada, UK, Europe, West & South Africa, Middle East, South East Asia, and Australia & New Zealand.

In October 2018, the founders Raj Armani & Salim Rajan introduced their funding campaign with a entertaining elevator pitch video ( and website ( The website features the founders story, the team and their vision, their growth plan and testimonials from industry veterans. The Pitch video went viral on Linkedin with over 2 million impressions and over 151 comments from business veterans and professionals in a 3 day time period.

This new webstore will be the 1st Adult Store for NRIs (Non Resident Indians) that will educate, communicate and delivers world class products at Indian Wallet (competitive) prices and FREE* Shipping. It will have the Head Office in Atlanta, GA with sales and support team in Kiev- Ukraine, Lisbon-Portugal and Mumbai-India. This Seed Capital will be used to launch the brand and fuel operations for the first phase, establish its sales and support teams, inventory, online and offline marketing in the US & Canada and for website redesign/development.

Raj Armani, the COO & Co-founder says, “We are grateful, honored and humbled to have the support and backing of very respected individuals & professionals who not only shared our vision but great understanding of the affluent audience that we will target to. Our business model has always been a unique proposition, with the initial focus on Indian’s in India, we had setup custom logistics, processes and marketing in place to ship & deliver American and European brands to India in 2013 when the idea of cross border commerce was just taking birth amongst the ecommerce industry. Now, after 6 years of successful operation & half a million orders delivered, we are leveraging the brand reputation and goodwill to reach out to 75M Indians outside of India, a $400 Million unexplored opportunity.”

Salim Rajan, the CEO & Co-founder says, “In the last few years, Adult Products industry has witnessed phenomenal growth and entry into FMCG category, most innovations in product design & packaging, and influx of investor funding of over $100 Million dollars, including the recent majority stake investment in LoveHoney. This makes it an optimum timing for a territory expansion and targeted marketing of a niche audience, thus a ripe opportunity for the business to scale up and expand its geographical reach.The GLOBAL Adult Store will apply the knowledge gained from analysing the data of over 60 months of buying habits of Indians, and the expertise in managing the various challenges that come in catering to the laws & customs of various countries and culture & values of the Indian community.”

Peter Chang who is a co-investor in the brand is a respectable & reputable real estate professional responsible for bringing Chinese and East Asian Investments in Atlanta since the 80’s. As a veteran in the Atlanta real estate community, Peter has been involved in over $1 billion of assets in multifamily, retail, office and industrial sectors. He is also Managing Partner of Atlanta Chinatown Investments, LLC. Peter obtained his Master’s Degree from the State University of New York at Binghamton and a Bachelor’s Degree from Hong Kong Baptist University. Apart from being an investor, he will also be an on the Advisory Board of the company.

Peter Chang said ‘Many NRI’s have access to the adult products in the West and have been purchasing it from online stores like, Adam&Eve, LoveHoney, AnnSummers and others, but the undisputed fact of sales is based on human psychology which says, Considering all other factors being standard (like pricing, packaging and service) If a buyer likes you and trusts you, they will buy from you. Besharam has earned the trust of Indians in India, and now with the GLOBAL store, it aims to communicate, educate and deliver world class adult products at compelling prices to Indians Worldwide. Besharam was founded by Indians for Indians, So the NRI audience will be able to browse & shop from a brand they can relate to and connect with. We are very excited to support Besharam’s vision and expansion goals and we hope to bring valuable network and resources in their early stages”

The second investor is a South Asian community figure and a Senior Director in a multi million dollar software company with presence in USA & India has chosen to stay anonymous at the current period. He will also be an advisor to the company, and said this: “We strongly believe that there is a large potential with NRIs worldwide, who are excited to buy from a brand, Besharam, that has been able to build trust, value and reputation across the Indian subcontinent and now ready to expand their wings to spread happiness across the world, further advancing its founding motto – by Indians, for Indians!”

The GLOBAL store will showcase world class brands like Womanizer, Satisfyer, We-Vibe, Lelo, Fleshlight, Kiiroo, OhMIBod, Bijoux Indiscrets, Rocks Off, Screaming O, Fifty Shades of Grey, Sex & Mischief, Liberator, Amorelie, KamaSutra, Rhythm Toys, System Jo, Pjur, Sliquid, Bathmate, Bodywand, Fun-Factory, Tenga, Penthouse, Aneros, Baci, ReneRofe, BSwish, AutoBlow and many more. FREE Discreet Shopping is offered for orders over $25 in USA, over $75 in Canada and over $100 Orders to Worldwide destinations.