SHOTS expands in Russia

SHOTS and S-Market have officially announced the signing of an exclusive distribution agreement for the Russian, Belarus and Kazakhstan market.

According to SHOTS, a cooperation with Russia is considered their most important priority and involves strengthening trade relations and expanding the representation of the company’s brands. Hein Schouten, Sales Director, said: “We believe that our choice is the right one for a successful development. We have already been working with S-market for some time now and the team is great. We have already started preparing joint marketing campaigns with S-Market for our clients. Our joint promotion and sales plan is designed to meet the needs of different sales channels in Russia. So this is the right next step for us.” S-Market will be engaged in strategic positioning of SHOTS brands. At the same time, the companies will work together to develop product representation and introduce new innovative toys to the markets of Russia, Belarus and Kazakhstan. All partners will be offered even more additional support, including training programs, promotional materials, marketing programs, and, of course, an individual approach to each client. Another point of the cooperation is the appointment of an official brand Ambassador for SHOTS in Russia – Daria Norkina. Daria will be responsible for promoting the company’s products and increasing brand awareness from her office in Moscow. It is the next step for SHOTS in their growth plan. Hein says: “The new distribution strategy in working together with S-market exclusive, plus Daria as a great addition to the SHOTS family, will take Russia to the next level.” Daria Norkina expressed her gratitude for the trust: “I am very happy to be a part of the SHOTS team. I am proud to work for one of the world’s most famous companies.”

You can contact the exclusive distributor of SHOTS In Russia, Belarus and Kazakhstan via the website: or email Daria directly: or call her on her mobile: +79 68 667 14 21