That visual content is important when selling a product, is probably no new information. One study pointed out that 85% of consumers shopping online use product videos in order to make a decision about their purchase. Various eye-tracking studies have shown that 95% of the texts that are accompanied by relevant images, are more likely to be read than those without. Not only is your text more appealing, visual content can be very informative as well. Us humans process visual information 60.000 times faster than text. Next to this, with an attention span of only eight seconds, we like to see as much information as possible in just one glance. At SHOTS, they are very aware of this knowledge. That is why they provide their customers with an image bank with 75.525 documents! Every product at SHOTS comes with a variety of different images, up till 15 per item. Leoni, art director at SHOTS explains: “We want to make it as convenient as possible for our clients. They can just type in the product at our image bank. All content shows up and can be downloaded from there.” Think of images that illustrate the size or how the buttons work, as well as lifestyle images. “But we also make instructional videos and even GIF’s.” Along with this, there are options to ask for front page banners that can be custom-made with your own logo. There are various studios at SHOTS’s office, and they do shoots on site as well. Anything to make sure their content is as informative as possible, but also visually attractive. As a client of SHOTS, you get full access to all of this, so you don’t have to think about any of this yourself anymore. Next to this, SHOTS delivers all forms of written content as well in 6 different languages.
For questions contact your account manager or directly contact the studio via firstname.lastname@example.org. For access to the image bank, go to www.shots.nl or www.shotsamerica.com and make sure to log in.