Sliquid announce the promotion of Erik Vasquez from RIDE BodyWorx Brand Ambassador to Marketing Director for their brands Sliquid, RIDE BodyWorx, and Mad Toto. As Marketing Director, Erik will be responsible for overseeing the conceptualization, development, and implementation of all Brand Strategy across the board for Sliquid, RIDE, and Mad Toto. Under Erik’s direction, the marketing team will develop the marketing strategy for all new and existing products across all three brands. He will also be implementing print, digital, and social media ad campaigns that are in the style of major mainstream and industry trends. In addition, Erik will also manage the creatives and branding for all trade shows both B2B and B2C, as well as events the companies will produce themselves.
“I have watched Erik slowly transition into this position for a year now. His promotion to Marketing Director was the next, natural progression in his growth here at Sliquid because he has proven himself capable of the duties time and time again. I have faith that he will lead our marketing team with confidence and foster creativity amongst his co-workers that will produce some pretty stellar work.” said Dean Elliot, Sliquid CEO.
In a ramped up effort to support customers, Erik will be I working closely with Michelle Marcus in sales to be sure the brands are provided all the necessary tools she needs for training, merchandising product, and growing sales to both direct accounts and distributing partners. Erik will be working directly with current vendors and distributors to increase brand visibility and create promotions. Lastly, Erik will facilitate sponsorships with non-profits and community organizations in an effort to building a strong community presence across all markets.