S&M Lace Collection Retail Training is Live

Sportsheets has released a new training video to support the reintroduction and expansion of the Lace Collection from Sex & Mischief. Presented by industry expert and Sportsheets Brand Ambassador Rin Musick, the video equips retailers with the product knowledge and selling language needed to confidently position the collection.

“Our goal with Lace—and with this training video—is to empower retail teams with the knowledge and language to connect with shoppers. It’s all about helping customers find the right product and making that sale seamless,” says Musick.

Part of Rin’s ongoing training series, the video is tailored for retailers currently offering—or looking to introduce—Sportsheets products. It offers clear, accessible insights into the collection as a whole, as well as detailed information on each individual item, making it easy to reference and share with staff. “Lace is all about subtle seduction and smart design. This training video helps retailers connect those details to the customer experience and turn shelf appeal into sales,” Musick adds.

The Lace Collection features ten stylish and sophisticated designs, including two garter options, a first for Sex & Mischiefas the brand ventures into the lingerie space, and a budget-friendly spreader bar with an intricate lace pattern. Designed for versatility, many of these pieces can be worn confidently beyond the bedroom, blending quality, functionality, and sensual appeal.

Fully unveiled to the public at XBIZ Miami and EroSpain 2025, the collection has been met with widespread enthusiasm and anticipation. Now available for pre-order, shipping is expected to begin in mid-June.

Watch the training video: https://youtu.be/_uJrFUzSFHc?si=3ASkyp6CQZAsMnWd

For product details or to place your order, contact your Sportsheets sales representative or email sales@sportsheets.com. Stay up to date on new releases by following @Sportsheets on Instagram.