Sportsheets Announces Emily Silva as Director of Product & Merchandising
Sportsheets is proud to announce the promotion of Emily Silva to Director of Product & Merchandising.
For the past 18 years, Emily has been an integral part of the Sportsheets family, making a lasting impact on the company, the customers, and the industry. Throughout her career, she has contributed across nearly every area of the business, including sales, private label development, product development, customer education, retailer training, trade shows, and extensive travel as one of Sportsheets’ true road warriors. Her hands-on experience, product knowledge, and customer-first mindset have made her one of Sportsheets’ customers’ most trusted partners and a respected leader within the organization and throughout the industry.
Emily brings a unique combination of strategic vision, creativity, product expertise, and nearly two decades of institutional knowledge. Her understanding of Sportsheets’ brands, customers, and the evolving marketplace has helped shape many of the products, collections, and partnerships that define Sportsheets today.
In her previous role as Product Line Manager, Emily successfully led the development and execution of branded collections and private label initiatives. As Director of Product & Merchandising, she will oversee Sportsheets’ long-term product strategy, branded collections, private label programs, merchandising initiatives, and product lifecycle management.
Emily will report directly to General Manager Donavon Dartez, helping guide the future of Sportsheets’ product organization while building upon the company’s long-standing reputation for innovation. For more than three decades, Sportsheets has introduced category-defining products that have helped shape the intimate wellness industry. In her new role, Emily will lead the continued evolution of our product portfolio while preserving the creativity, quality, and innovation that have become hallmarks of the Sportsheets brand.
Working alongside Executive Vice President of Sales Kelly Sofferman, Emily will help ensure Sportsheets’ product roadmap continues to align with customer insights, emerging market opportunities, and long-term business growth.
“The strongest organizations are built when product and sales work as true partners, and Emily has always understood that. She has an exceptional ability to turn customer feedback into meaningful product strategy, helping us stay connected to the market while continuing to lead it. I couldn’t be more excited to work alongside her in this expanded role as we continue strengthening our brands and creating even greater value for our customers,” said Kelly Sofferman, Executive Vice President of Sales.
This expanded leadership role reflects Sportsheets’ continued investment in product excellence, innovation, and long-term growth. Under Emily’s leadership, the company will continue expanding its branded collections, strengthening its private label partnerships, refining its merchandising strategy, and delivering thoughtfully designed products that inspire connection and exploration.
“Emily’s knowledge of this industry is unmatched, and her passion for creating products that resonate with both customers and retailers has helped shape who we are today. She has earned the trust of our team, our partners, and our customers through nearly two decades of dedication and leadership. I’m proud to have her leading our product and merchandising organization as we continue building the future of Sportsheets,” said Donavon Dartez, General Manager.
