As Sportsheets approaches their 25th Anniversary, they are preparing to reveal a re-imagined version of their company. “With a fresh new logo and deeper, more connective conversations with our retailers, we are more focused than ever on promoting honest diversity,” said Julie Stewart, President of Sportsheets. “Sportsheets headquarters has also had a complete office makeover, from stunning colors that flow with neutral tones and modern aesthetics that match the Sportsheets brand perfectly. In the next few years, you will see some of the most beautiful packaging we’ve ever done. The entire team is working day and night to bring the ‘new face’ of Sportsheets to fruition in time for the ANME show.”
“You can expect the same high-quality products with a wider appeal and a deeper sophistication, that offers more diversity. From our models to our messaging, from our packaging to our advertising, it’s no longer business as usual. It’s time for a ‘new’ conversation, and we’re ready for it. Our customers talked, and we listened!” John Turi, Marketing Director, said.
This companywide change resulted in a Sportsheets logo redesign as well. The font is bold and modern. The colors were chosen for a gender-neutral balance. The new brand symbol wants to represent ‘infinite connection’ and ‘self-unity’.