Strong Sign for Men’s Health in Saudi Arabia

pjur further strengthened its brand awareness in Saudi Arabia together with its local partner Jamjoom/Vantage MEA by participating in an exclusive Movember Men’s Health Event on November 23 rd. The event was organized by the PR agency Trendy sketch and combined the exclusive environment of the luxury car scene with an important social issue surrounding prostate cancer, early detection and men’s health. This sophisticated setting provided the ideal backdrop for effectiv ely presenting a premium brand such as pjur.

The 150 VIP visitors were offered a varied program at a Private VIP Resort. In addition to caricature drawings, a photo booth, a saxophone artist and a “Thor Hammer” competition, participants were able to visit the barber lounge or have a health check -up. The program was rounded off by keynotes and panel talks by influencers and experts. Jamjoom/Vantage MEA presented the pjur brand with great enthusiasm during the event. With two eye -catching pjur booths, the team introduced the brand to an exclusive audience and focused in particular on pjur superhero Energizing Glide.

‘Men’s health needs more visibility. That’s why it’s important to us to work with our local partner in Saudi Arabia to raise awareness of this issue and send a strong message,’ emphasizes Alexander Giebel, CEO and founder of pjur.