“pjur love – gives you more love” – Consistent with the motto of this year’s annual campaign and the new slogan, the pjur group sent Valentine’s Day greetings to many editors and bloggers in Germany and abroad. The “love notes” came in the form of a hat box with long-lasting roses in the company’s signature yellow colour that recipients will be able to enjoy for over a year.
pjur’s PR department received a lot of replies from recipients, including: “Wow, we’ve never seen anything like this!” and “Incredibly beautiful flowers! Now I don’t mind so much that my husband hasn’t got me anything again this year :D”. Many editors and bloggers also expressed their gratitude on social media: “This makes Valentine’s Day special for singles too,” was just one of the posts on Instagram. “We are delighted about the great feedback to our campaign and are already planning the next highlight. After all, pjur just wants to keep on giving more this year,” explains Elisabeth Dahmen, Global PR & Communications Manager at pjur.