Jimmyjane announced that industry veteran Sunny Rodgers has joined their team as Category Brand Manager. Rodgers brings years of experience and industry knowledge to the role where she will be responsible for developing long-term marketing programs and services to solidify Jimmyjane’s position and relationships within the marketplace.
“Jimmyjane has a terrific brand story and I have always believed in their products. I think there is a lot of opportunity to grow the brand and establish it as the leading premium manufacturer in the industry,” stated Rodgers. “I am ecstatic to be joining the Diamond Products family and look forward to working with our partners to build their businesses and have some fun in the process!”
Rodgers brings over 17 years of experience in marketing and brand development to her role at Jimmyjane where she has worked on a range of businesses in both the mainstream and industry arenas. With an eye for spotting market trends and a proven track record of building brands, she brings a unique and creative approach to each business. Through multi-channel marketing she has worked on brand licensing, product development, created an award-winning radio show, and launched mainstream marketing campaigns.
“Sunny has a strong grasp on marketing within this category and a wonderful spirit that will be a great contribution to the team,” said Robert Rheaume, President of Jimmyjane. “She is dedicated, hard working and extremely creative. Her ability to spot market trends and opportunities is going to take Jimmyjane to the next level in servicing our partners.”
Prior to joining Jimmyjane, Rodgers was the Marketing Director at Doc Johnson and CoHost of an award- winning radio program on Playboy Radio. Her industry expertise was also honed in her previous titles held including: Marketing Director at Topco, Division Director/Director of Product Development at LFP (Hustler), and Account Executive/Brand Manager at NS Novelties. In January 2016, XBiz named Rodgers “Community Figure of the Year.” Rodgers will join the growing team at the Diamond Products family of brands, which includes Jimmyjane, Pipedream Products, and Sir Richard’s Condom Company.