SVAKOM showcases 5 meter sex toy at Pride Amsterdam

SVAKOM has taken awareness-raising to greater heights, showcasing a giant version of its latest sex toy at Pride Amsterdam 2024.

The larger-than-life model of SVAKOM’s new thrusting anal vibrator, Jordan, appeared at the Canal Parade on Saturday, August 3, wowing crowds with its 5 meter height and double entendre “Explore Uranus” printed on the side.

SVAKOM partnered with EasyToys for the event in a move echoing the festival’s overarching theme.

“Supporting pride has always been important for us, and when the opportunity came up to do it together with our partner Easytoys we of course said yes. The theme of this year’s pride was ‘together’ which fits us perfectly as the word SVAKOM means ‘together’/’for everyone’,” SVAKOM Regional Director for Europe Hannes Hultman said.

“Featuring Jordan in particular not only showcased SVAKOM’s new product but also emphasized the brand’s ongoing work to break taboos and foster a more inclusive society,” SVAKOM Global Marketing and PR Manager Weronika Szczesna said.

“This toy represents our dedication to promoting pleasure for all and encouraging exploration without judgment. Jordan was selected for its innovative design and the way it pushes the boundaries of traditional pleasure products, making it the perfect symbol for an event focused on inclusivity and acceptance,” Szczesna added.

Further adding to the symbolism, the Jordan sex toy hints takes users over the rainbow with lights that change color on its base as they explore the range of thrilling settings or let a partner take control using the SVAKOM App.