Swiss Navy releases new lookbook
In honor of Paris Fashion Week, M.D. Science Lab, makers of the iconic Swiss Navy brand, has released a new Brand Image Assets Lookbook specifically created for their retail partners.
“It seemed fitting to start the year with New York Fashion Week and to also celebrate the last fashion week of the year, Paris Fashion Week,” said Briana Watkins, ACS, M.D. Science Lab’s Vice President of Sales and Marketing. “We are constantly looking for ways to better serve our retail partners. Being able to provide them with intentional images in various sizes will help make their lives easier and eliminate tasks that may disrupt their valuable time. Plus, our visual images are created to help drive their sales.”
Swiss Navy has a history of participating in Fashion Weeks and were an official sponsor of the New York Fashion Week x Runway 7 Fashion Show in February of this year. M.D. Science Lab’s Swiss Navy brand was chosen for their focus on intimate wellness.
Swiss Navy’s first quarterly Lookbook is now available to retailers on their B2B website—www.B2BSwissNavy.com/Lookbook.
The Lookbook contains a variety of images designed to build consumer awareness, increase sales, create customer loyalty, and give retailers a competitive edge in the marketplace. New Lookbook’s will be introduced quarterly, and assets are available for download and can be created in a variety of sizes depending on retailer needs. “Store owners are already using our Lookbook images within their stores and on their websites,” said Cheryl Flangel, ACS, Senior Sales Executive for M.D. Science Lab. “We’re thankful that we’re able to help retailers with fresh brand assets to strengthen their relationships with their own customers and are looking forward to hearing more positive feedback from others.”